Quality Time

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One of the most widespread terms in recent history is “Quality Time”. The speaker of this phrase is indicating that he plans to cram meaningful and memorable activities into the short period of time he is willing to allot to his child, spouse, parent, relative, friend or associate. Since he is unwilling to provide quantity, he will substitute intensity.

Time is quality time. Just being together, side by side, doing nothing, not talking is as rewarding as riding the Big Flop at a theme park or any other exciting activity. Unrushed, unplanned time, just together. It is the ‘together’ that counts.

It may not qualify as the worst euphemism of all time, but it legitimizes neglect. I prefer not to use it
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